Submission to the 2017 D&AD New Blood awards for Adobe.
The Wonderful Wizard of Oz was one of the first books I read. When reflecting on the tool-belt of wisdom I've collected, a certain dynamic trio re-emerged. The Cowardly Lion, the Scarecrow and the Tin Woodman embody the attributes I’ve identified as essential to the creative person. Creative Courage empowers us to tackle artistic endeavors and embrace our fear of failure, Creative Brains catalyze cognitive and emotional thought into craft, and Creative Heart grants us the sensibility to convert experiences into art. They remind us that potential lies within us, all it takes is the self-confidence to unlock it.